While brands like Audi, Mercedes and even VW are contemplating to reintroduce phyiscal buttons and knobs, BMW is betting big on touchscreen and voice-controlled interiors, and the reason is surprisingly straightforward: the company believes younger buyers are increasingly comfortable interacting with technology this way. BMW Group Australia CEO Vikram Pawah explained that cars do not […]
The post BMW is moving away from buttons & knobs to attract younger buyers appeared first on The Supercar Blog.
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