Fashion brands have ingeniously utilised the massive viewership of global sporting events and compelling influence of athletes as a marketing tool to raise brand awareness.
The post Sporting Events Have Become Fashion’s Biggest Marketing Tool appeared first on LUXUO.
In a category crowded with interpretations of the classic boat shoe, Aurélien’s Yacht Loafer has carved out an identity of its own.
The post Why the Yacht Loafer from Aurélien is a Summer Icon appeared first on LUXUO.
From Dior’s refreshed Dioriviera and Gucci’s Monte Carlo campaign Summer 2026 collections point towards travel-led dressing and craft-led storytelling.
The post Sensual Summer 2026 Capsule Collectons appeared first on LUXUO.
Vietnamese labels like LSOUL and Latui Atelier are dominating TikTok’s algorithms and gaining momentum with Hallyu K-pop idols.
The post These Vietnamese Fashion Labels Are Taking Over Our FYPs appeared first on LUXUO.
The rise of work-from-home culture has seen loungewear shift from forgotten off-duty clothing into a fully considered wardrobe category.
The post Loungewear Grew Up, and It’s Not Going Back appeared first on LUXUO.
The era of heavily embellished evening dressing is giving way to a more understated approach in favour of feminine luxury designer dresses.
The post Luxury Designer Dresses and the Return of Feminine Eveningwear appeared first on LUXUO.
From Coachella-adjacent parties to everyday street style, leopard print sneakers are emerging as 2026’s defining footwear trend
The post Leopard Sneakers are Taking over Festival Season 2026 appeared first on LUXUO.
Rooted in behavioural psychology, the idea of enclothed cognition explains why the right clothes can unlock a more confident version of ourselves.
The post The Psychology of Transformation: Why Costumes and Clothing Boost Confidence appeared first on LUXUO.
Fashion collaborations have shifted from creative exchange to commercial optimisation, revealing a system increasingly driven by short-term value creation over considered design development.
The post Opinion: The Exhaustion of the Fashion Collaboration Model appeared first on LUXUO.
Companies are embedding measurable sustainability practices to establish credibility and long-term resilience in a market that increasingly values accountability.
The post Luxury’s Latest Sustainability Initiatives and Developments appeared first on LUXUO.
