Alcohol-free spirit SENTIA is partnering with ARC B CIC, a cultural infrastructure organisation focussed on alcohol-free experiences, to launch alcohol-free Mood Bars at Boomtown from 12-16 August and FORWARDS from 29-30 August.

The Mood Bars aim to give audiences a way to experience alcohol-free drinks that the company says are designed to match how they want to feel throughout the day and night.

The bars will serve a curated selection of alcohol-free and functional drinks, including SENTIA, an alcohol-free spirit designed to help with relaxation.

The partnership comes as The British Beer and Pub Association forecasts that more than 64 million pints of no-and-low alcohol beer will be served in UK pubs this summer, eight million more than in 2025.

Javier Serrano, Founder of ARC B, comments: “We’re seeing a real shift in why people choose a drink at festivals. It is no longer simply about alcohol or sugar; it is about purpose.

“People still want flavour, ritual and a social experience, but they are also looking for options that suit different moments – whether they are gearing up, relaxing, recovering or simply choosing to stay present while enjoying the festival. That creates entirely new drinking occasions throughout the day and night.“

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