Sunshine, canaries, butter, and… Onitsuka Tiger? The Japanese fashion brand is cooking up something electric for their Spring/Summer 2026 (SS26) show, and it’s tinged with their signature bright yellow.
The brand’s SS26 collection will be unveiled during Milan Fashion Week on 24 September, and the hints we’ve been given so far have piqued our curiosity. The trailers have been short and cryptic, a vintage filter imbuing them with a retro nostalgia. All filmed against tabletops, they’re littered with trinkets that wouldn’t look out of place in an office setting, like a Rubik’s cube, typewriter, and stationery—all yellow, of course. As to what this all signifies in fashion terms, we’ll have to wait and see.
Onitsuka Tiger’s recent Fall/Winter 2025 collection, themed Urban Duality, combined a number of global influences like Brit-country with a fresh, Gen Z outlook. In the lead-up to Milan Fashion Week, the brand promises yet another take on its signature Japan-inspired style codes and urban charm. With Asian stars like Baifern Pimchanok and Momo slated to attend, all signs point to an exciting event.
If you’re in Singapore, tune in at 11 pm on Wednesday, 24 September, to catch the runway show live from Milan.
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