The Anniversary Effect: The Meaning of Milestones in Watchmaking

In a year when watchmaking may have spared Switzerland a major economic blow, it just so happens that many of its biggest names are celebrating huge birthdays. The editors attempt to surprise each other with their anniversary acumen and find some meaning in it all.

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Year of the Horse Watches to Usher in the 2026 Lunar New Year

The Year of the Horse illustrates how luxury watchmakers leverage zodiac editions to reinforce brand identity — translating cultural motifs into storytelling devices that aim to resonate with international collectors.

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