Prada’s SS26 campaign invites viewers to confront the parasocial gaze that underpins modern celebrity and advertising.
The post Prada’s Spring/Summer ’26 Campaign Turns the Camera Back on the Viewer appeared first on LUXUO.
As luxury fashion recovers from a challenging 2025, brands are using 2026 to re-engineer their marketing and retail strategies.
The post How Luxury Fashion Brands Are Making Magic Happen In 2026 appeared first on LUXUO.
As fashion faces a shifting economic landscape, luxury houses prioritise leadership, brand stability and strategic succession to maintain desirability.
The post Fashion Leadership Reset: 2026’s Creative Shake-Ups appeared first on LUXUO.
LUXUO explores how fashion balances originality and commercial pressure in a market where design is as instantly replicable as it is visible.
The post The Fashion Industry’s Battle for Originality appeared first on LUXUO.
The Swiss sportswear brand celebrates a new flagship store and introduces its state-of-the-art footwear technology.
The post Swiss Sportswear Label “On” Takes Over Tokyo appeared first on LUXUO.
In a contracting luxury market, the season’s debut collections test how quickly new creative directors can deliver impact and commercial viability.
The post Spring/Summer 2026 Fashion Weeks in Focus appeared first on LUXUO.
AI-generated models and imagery in fashion raises questions over authenticity, labour displacement and the ethics of replacing human creativity with digital replicas.
The post Is Fashion Losing Its Soul to AI? appeared first on LUXUO.
There’s no playing it safe this Autumn/Winter 2025 menswear season as brands aim to provide reasons to buy fashion again
The post Autumn/Winter 2025 Menswear Second Look appeared first on LUXUO.
