A. Lange & Söhne Gallops Into the Lunar New Year With Festive Campaign

A. Lange & Söhne welcomes the Lunar New Year with a reflective campaign that revisits emblematic timepieces, drawing parallels between their disciplined mechanics and the spirit of the Year of the Horse.

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Year of the Horse Watches to Usher in the 2026 Lunar New Year

The Year of the Horse illustrates how luxury watchmakers leverage zodiac editions to reinforce brand identity — translating cultural motifs into storytelling devices that aim to resonate with international collectors.

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