Swallow Events launches a new event operations platform which the company says is a “world-first” aimed at helping festivals, concerts and live events source and manage traders, vendors and trade stand operators.

The system combines automated tender procurement, fixed-price live auctions and integrated booking workflows within a single operational infrastructure.

Swallow Events, which was originally developed as an internal tool, is now available to third-party event organisers. Within the platform event organisers can manage applications, automate contracts, distribute compliance documentation and handle payment scheduling through one central system.

The platform currently connects organisers with more than 5,000 catering traders and 3,000 trade stand operators, with integrated ticketing functionality included as a supporting layer.

The operating system operates on a zero-cost model for organisers with no setup fees, no paid-for subscriptions and a flat 4% buyer ticket fee. Organisers retain 100% of ticket face value and can earn from processing fees.

“We didn’t set out to build another ticketing tool,” says Oli Thomas, founder of Swallow Events, “We built a system to solve the operational chaos behind trader procurement — the emails, spreadsheets and manual processes that hinder every event team, whatever the format. Ticketing became a supporting layer within the system, not the reason it exists, and we chose to make it completely free for organisers.”

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More information on Swallow Events is available here.

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