At Maison De Sabré, good things truly do come in small packages. Think: iPhone cases crafted from grained leather in vivid colours, or adorable bag charms shaped like apples, oranges, and peaches.

Such striking accessories, which have been spotted on stars including Addison Rae, Jennifer Lawrence, and Blackpink’s Lisa, are how Maison De Sabré has injected a dose of zest into the world of luxury. The Australian label was founded in 2017 by brothers Omar and Zane Sabré—both trained in dentistry, not design. Omar, the brand’s CEO and creative director, considers that a strength.

“I’ve always felt that starting completely from scratch has been our greatest competitive advantage,” he says. “I had absolutely no idea about product, design, marketing, or sales, apart from what made natural sense to me. If you look at our leather goods today, it almost feels obvious they were designed by a dentist: every stitch is perfectly aligned, every angle considered.”

That meticulous eye was already evident in Maison De Sabré’s very first product: a personalisable iPhone case that remains its bestseller today.

“We designed our first product for a very specific customer: she brunches on the weekends, crushes the boardroom on weekdays, and wants to be taken seriously,” Sabré shares. “We crafted [our iPhone case] to empower this customer, allowing her to wrap her most-used device in soft, luxury-grade leather that comes in a playfully sophisticated spectrum of colour, finished with the embossing of her initials.”

Indeed, Maison De Sabré takes the craft of its playful accessories seriously. According to Sabré, a product can take up to a year and a half to go from sketch to prototype, with much of that time devoted to research, development, and testing.

Sustainability is a key pillar of the brand’s manufacturing process: its bags are made with full-grain European leathers from tanneries that use water-free tanning technology, while its collectible “Sabrémoji” leather charms are crafted from leather off-cuts from its handbag production.

“I firmly believe that luxury is defined by an unwavering commitment to quality and craft, and I absolutely will not compromise on this—regardless of my schedule,” Sabré says. “I am maniacal about detail, and I sign off on every material we use, every prototype we develop, and every production run we complete.”

It’s no surprise, then, that Maison De Sabré only introduced its first handbag, The Palais, eight years after the brand was founded. With a design that is timeless, functional, and elegant all at once, The Palais perfectly embodies the brand’s philosophy of luxury. The sculptural top-handle bag—handcrafted in buttery soft grained leather and lined in plush suede—showcases the brand’s savoir-faire.

“Every element, from the rolled handles and floating seams to the teardrop gusset, is shaped, hammered, and finished by hand,” says Sabré. “Even the packaging was designed to feel intentional; when you lift the lid, the bag stands poised—like a piece to be revealed, not just unboxed.”

Sabré, who finds inspiration in his travels, sketched The Palais on a flight back from Paris. “With a non-stop travel schedule, I’m privileged to observe all the weird and wonderful ways people interact with their environments, and the way they carry and express themselves,” he says.

Asian customers, he notes, “have an incredible eye for craftsmanship and authenticity. We’ve found they connect deeply with our philosophy of modern luxury that lives with you—products made to be used, loved, and carried every day.”

That global outlook has shaped Maison De Sabré’s international presence. This year, to coincide with the launch of The Palais, the brand unveiled pop-ups in fashion capitals including Paris’s Le Bon Marché; Isetan Shinjuku and Miyashita Park in Tokyo; and Bloomingdale’s in New York City.

And the plans for 2026 are even more ambitious. Sabré shares that Maison De Sabré will launch its “largest collaborations to date” and expand into new lifestyle categories. He also intends to bring the immersive Maison De Sabré experience to Singapore soon.

Maison De Sabré will also make a cameo in the highly anticipated film The Devil Wears Prada 2. One of the brand’s trucks appears in a scene with Anne Hathaway that was filmed in New York City. The moment was unplanned—but it feels fitting for a brand that equates longevity with luxury to be immortalised in a fashion film classic.

“It’s really quite phenomenal to think about where the brand started and where it has ended up,” Sabré reflects. “It was only a dream not so long ago to be in the fashion capitals of the world, and somehow, organically, we’ve ended up turning our dreams into reality.”

This story first appeared in the Dec/Jan 2026 issue of GRAZIA Singapore.

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