The Coach woman isn’t going to be curled up pensively by the fireside this holiday season—and why would she, when there are adventures to be had? The New York brand’s 2025 holiday campaign is here in a flurry of winter air and festive sparkle, and it’s all about embracing the unexpected.
Titled The Gift For New Adventures, the campaign is presented in a series of bubbly festive vignettes starring the extended Coach family. Ambassadors like Charles Melton, Koki, I-dle’s Soyeon, and Elle Fanning bring their familiar charm, and exciting new faces Ravyn Lenae and Griff also make appearances.
As the vignettes unfold, our protagonists embark on bold adventures, with a number of familiar Coach silhouettes punctuating the narrative. You’ll recognise the Tabby and Teri, with their sweetly compact shape and quirky range of colours. A deep red Teri with gold crystal embellishments offers a touch of festive glam, while both classic and softer Tabby silhouettes bring subtle refinement.
The handbags act as silent supporting characters and symbols of confidence and freedom. Elle Fanning pulls a one-way ticket to “Somewhere New” out of a quilted leather Tabby; Koki adjusts the same bag in a deep maple hue before taking a tentative step onto slippery ice. K-pop star Soyeon of I-dle is featured in a series of stills, stretching playfully across a snowy park bench alongside a quilted Faye drawstring and a Tabby. The more versatile Mott Messenger and Sprint Backpack bags haven’t been sidelined either, spotted on Charles Melton as he steels himself for adventure, backlit by the Brooklyn Bridge.
Under the eye of photographer and director Dan Belieu, Coach’s festive world takes on a theatrical flair, delivering a jolt of nostalgic joy—a little like hearing the opening notes of that Mariah Carey song on a December morning. As Coach sees it, the year’s final months are less a denouement than a new beginning, ripe with the possibility for adventures. It’s a classic New York story, but also a distinctly Gen Z take on the holiday season—a fitting approach for a brand that has so successfully pivoted to capture the hearts of young consumers. Wherever your journey takes you next, Coach seems to say, we’ll be right there with you through the defining moments.
Below, get a closer look at Coach’s bold and dynamic holiday campaign for 2025.
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The post Elle Fanning And I-dle’s Soyeon Choose Adventure In Coach’s 2025 Holiday Campaign appeared first on Grazia Singapore.
