There Are Two Ways To Say Boo This Year

You’ve got two chances to say BOO this Halloween! You can choose between Seattle and Arizona, so take your pick between Halloween fun! Let’s start with Arizona! Global dance music experience curator Insomniac has just announced the Phase 1 ...

Upcoming baby Mercedes-Benz G-Class will not be manufactured in Germany

The upcoming “baby” Mercedes-Benz G-Class won’t be built in Germany. Instead, production is headed to Hungary, where Mercedes is expanding what will soon become its largest manufacturing hub in Europe. For a smaller, more affordable model, keeping cost...

By: Rohan S.
GMA Le Mans GTR with screaming 12,100 rpm V12 makes global dynamic debut

Gordon Murray doesn’t do ordinary. So when the GMA Le Mans GTR needed to break cover, it wasn’t going to be a quiet reveal. For a car inspired by endurance racing legends, there was only one place to pull off the covers—and it wasn’t a showroom. ...

By: Rohan S.
Sporting Events Have Become Fashion’s Biggest Marketing Tool

Fashion brands have ingeniously utilised the massive viewership of global sporting events and compelling influence of athletes as a marketing tool to raise brand awareness.

The post Sporting Events Have Become Fashion’s Biggest Marketing Tool appeared first on LUXUO.

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