Whether you watched On’s tennis giant, Ben Shelton, win his first ATP title at the Japan Open, or you’re obsessed with Zendaya’s activewear collection, it’s hard to ignore the growing success of the vibrant Swiss sportswear brand as it soars in popularity across the Asian market.

Following its very first outpost in Southeast Asia (Jakarta), On has arrived in Singapore and Tokyo, opening its newest Flagship Store in Ginza during the recent World Athletics Championships in Japan. The latest store openings mark the company’s continued retail expansion in the APAC region, offering the Asian style aficionado a curated selection of On’s beloved footwear, apparel and accessories across performance running, training and movement, trail running, performance tennis and lifestyle.

On’s store opening in Singapore over the summer brought a 9,300 square-foot retail space inside Jewel—the multi-story shopping center at Singapore Changi Airport. The two-level premises is an innovative retail concept and immersive brand experience rooted in Swiss engineering and design. With the aim of engaging shoppers in the world of performance innovation, the store’s façade is adorned with large shimmering panels reflecting the city’s dynamic skyline. The store’s interior is bathed in curved surfaces,
forest-like textures and effervescent lighting for a premium shopping experience.

The store’s Magic Wall installation with interactive displays showcase the brand’s CloudTec® technology across an array of shoe models such as the hugely popular Cloudmonster and Cloudrunner. A tennis performance zone on the upper floor features products co-designed by On’s visionary entrepreneur, Roger Federer. The new store is also the base for the On Run Club Singapore, offering weekly group runs, training sessions and workshops for the local community to connect.

The opening of the On Flagship Store Tokyo Ginza in September, established On’s second store in Tokyo and the second-largest On flagship store in the world, further strengthening the brand’s Asian footprint. The store’s design philosophy combines Tokyo’s urban culture with On’s Swiss precision. It features a two-story atrium, an installation for brand storytelling and a minimalist exterior.

The store spans three floors, totaling ​​approximately 1,000 square meters, with the first and second floors featuring On’s running and outdoor related products, including apparel, bags and accessories. The Magic Wall allows guests to comfortably trial On’s latest collection of shoes, while the basement floor has a space that will be used as a base for the weekly Run Club, yoga sessions and members’ events, and is fully equipped with lockers and changing rooms.

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