Discovering the next big thing is a multi-billion pound industry. The CMATs of this world don’t come overnight. They are born through countless meetings, focus groups and dozens of executives all bringing their two cents to the table. It’s largely remained that way since The Beatles proved there’s big money to be made in boy […]

The post ‘Fans don’t just want music. They want scenes, experiences, and identity’: Michael Adex on how festivals can break new artists appeared first on Festival Insights.