For decades, Pitchfork has acted as a music tastemaker for generations of fans. Whether it’s breaking rap acts that became megastars to forcing apologies from pop stars over, let’s say, misguided tweets, Pitchfork has influence over the music buying public that’s both unique and unrivalled. But how does this influence translate to a music festival? […]

The post ‘We can book risks. We know the audience will come with us’: how Pitchfork London turns online influence into live experiences appeared first on Festival Insights.